.Now, with MORE natural flavor!
I woke up late for work a few days ago and flew out the door without stopping to think about what I had on me. I walk to work (it's about 35 minutes), and halfway there, I realized I hadn't grabbed my Fiber One bar. "Meh," I thought, "I'll just pick one up on the way." (Now, I know I
said earlier that I'm trying to get away from processed, "less whole" foods, which I am, but sometimes I'm tired in the morning and didn't buy fruit the day before and just want to grab something and go. I am human, after all. =P)
So I stopped quick in the convenience store, and they have a giant rack of them. Every single energy/meal replacement/granola/chewy/fiber/protein bar you could ever wish for. Of course, the ONE they're missing is Fiber One. But the South Beach Living peanut butter bar seemed pretty comparable - same calories, good fiber and protein, vits and mins, all that stuff.
I got to work, unwrapped my bar, and nomed it up. It was actually quite delicious. Moreso than my old ones! So, on my lunch break, I went to buy a box at CVS.
Today, I checked out the box. South Beach Living. "A Nutritious Way To Help Satisfy Hunger," it said. It's obvious that they mean business here, what with the capitalization of every word. "Changing the Way America Eats™" They're taking the entire country of America and CHANGING it. This is big, guys.
It's even got natural flavor! This means that it's good for me, right? This isn't a processed protein bar, it's a NATURAL protein bar!! Dictionary.com tells me that these flavors are existing in or formed by nature, and also have undergone little or no processing and contain no chemical additives. Woohoo!
But what are "natural flavors," really? Honestly, look at anything in your cabinet and chances are you have quite a few items that contain these natural flavors.
The FDA defines "Natural Flavors":
The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional. Natural flavors, include the natural essence or extractives obtained from plants listed in subpart A of part 582 of this chapter, and the substances listed in 172.510 of this chapter.Protein hydrolysate? Enzymolysis?
o.O
Robert L. Wolke from the
Washington Post puts it a little more simply:
In simple terms, a natural flavor is defined as a substance extracted, distilled or otherwise derived from plant or animal matter, either directly from the matter itself or after it has been roasted, heated or fermented. Note the inclusion of "animal matter" in this definition, an important revelation to vegetarians and those who adhere to the kosher segregation of meat from dairy products. But animals are just as natural as plants, are they not? Note also that a natural flavor need not come from the very food it is flavoring. For example, a flavor chemical derived from chicken -- and it need not taste like chicken -- can be used to flavor a can of beef ravioli.Ok, so one thing we've learned: If you see "natural flavors" in a vegetarian dish, it might not be so vegetarian anymore. Hm.
For me, I don't think I'm hard core enough of a vegetarian to throw everything that has natural flavors in the ingredients into the trash. If I'm going to avoid a by-product of an animal, then I should be avoiding eggs and cheese, too - and I definitely eat those. Maybe if I go vegan at some point, I'll start to pay attention to these things a bit more. But the whole vegetarian thing is for a different post at a different time. =)
So what about our South Beach Living High Protein Cereal Bars?

Natural Flavor. WITH OTHER NATURAL FLAVOR.
Huh.
It's like they packed it so chock full of natural flavor, that they couldn't just say 'Made with natural flavor' anymore. It's like that were at the board meeting and the CEO was like, "Guys, if we say this has natural flavor, it doesn't even BEGIN to do justice to JUST HOW MUCH natural flavor is IN this. We need to give that phrase some OOMPH. Maybe something like... 'super extra natural flavor!' with some kind of natural flavor super hero on the box. With like - like, some kind of big yellow writing with fireworks around the words and-" and while he's going on and on, some quiet intern in the back is just like, "Why don't we add on 'with other natural flavor'?" And somehow, it stuck.
I still don't get it.
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On a totally separate note, I gained 0.8 pounds when I weighed in this morning, so I'm back up to 142.6... Meh. I had a feeling that was going to happen. I ate all of my weekly points and all of my APs, which typically should be fine, because you're supposed to be able to eat them and still lose weight. But for me, I was eating them even when I wasn't hungry. In fact, there were some days when I'd be full, but just wanted to stress-munch on something, would see that I had a couple APs to eat, and went ahead and ate them anyway - despite my body telling me I didn't need more food.
This week, I'm going to be more in tune with my body, and not eat when I'm not hungry! I'm hoping for a really good weigh in next week. Once I get under 140, I'm getting myself a hair cut... which I really need. So hopefully in two weeks, I'll be there!